Fingal County Council Gum Litter Taskforce Launch.

Thursday, May 10, 2012

The theme of the 2012 campaign is “Bin it Your Way” and the launch will be held in the Blanchardstown Shopping Centre, Blue Entrance (across from Draíocht Theatre & Arts Centre), on Thursday 10th May at 11:00am. 

In attendance will be Mayor McGuire, students from Blakestown Community School, who are finalists in the Young Environmentalist of the Year Awards, the Fingal County Council Environmental Awareness Team and Litter Wardens along with a choreographed and highly innovative dance troupe who communicate the responsible disposal of litter in an engaging way. 

There is also a strong interactive element to the campaign with members of the public being encouraged to go online at and search “Bin it your way”, view the dance moves and record and upload some of their own. 

The National Gum Litter Awareness campaign aims to reduce littered gum in the most sustainable way; by changing irresponsible disposal behaviour – the root cause of the issue– by encouraging the public to dispose of their gum responsibly.  

The Gum Litter Taskforce (GLT) was established following a negotiated agreement between the Department of the Environment, Community and Local Government and the chewing gum industry, to conduct a national litter awareness campaign in conjunction with Local Authorities.

For further information on the national campaign please log onto

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